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Your circular tire management partner

We provide tire service, collect and retread worn-out tires, as well as sell and deliver replacement tires.
WHO WE ARE

Making tire management convenient and sustainable

Citira strives to make tire management convenient and sustainable for transport companies and vehicle users. We build a group focused on serving, reusing, and replacing tires - uniting specialist businesses in effective collaboration. We support our customers to gain more uptime, reduce environmental impact, lower costs, and meet safety requirements. 

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Our group consists of 52 service stations, 5 retreading sites, 700+ employees and inhouse logistics covering the Nordics and Poland. Our mission is to keep society moving in a convenient, sustainable way.

About us
OUR SERVICES

A complete offering for tire life-cycle needs

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Tire service
  • Through large network of service stations
  • Our stations also provide mobile on-site service, 24/7 break-down service and tire hotels
Retreading and rim refurbishment
  • Retreading (reuse) of worn-out truck and bus tires
  • Refurbishment of used truck and bus rims
Replacement tire distribution
  • We offer new tires for trucks, passenger cars, and heavy machinery
  • Delivering directly to customer through own logistics, on recurring basis
Circular logistics
  • We have our own fleet of delivery trucks, delivering tires and rims direct to our customers
  • At delivery our trucks collect used tires and rims and bring back for retreading and refurbishment
Wheel alignment
  • On-site mobile wheel alignment on heavy vehicles
  • Via our service stations for passenger cars and light trucks
Complete solutions for large fleets
  • Integrated solutions including tire service, wheel alignment, retreading & replacement tire distribution
  • Payment model based on driven kilometers (PPK) or purchased products (PAG)
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OUR CUSTOMERS

Logistics companies

OUR CUSTOMERS

Last mile operators

OUR CUSTOMERS

Bus operators

OUR CUSTOMERS

Heavy equipment operators

OUR CUSTOMERS

Corporate and private car owners

OUR CUSTOMERS

Independent tire and repair shops

Why Citira

Complete offering

We serve customers on their terms—the way they prefer. Whether it’s advanced fleet solutions for large vehicle operations, on-site at the customer, convenient service at local service stations, or direct delivery for self-managed tire changes, we’ve got it. And we make it easy to get used tires picked up and retreaded. We help customers throughout the tire life cycle.

Improving mileage, while reducing environmental impact

We extend tires’ useful life through ongoing maintenance at local service stations, retread worn-out tires at our retreading sites and refurbish rims. Our inhouse logistics collect worn-out tires & rims to our facilities, and then deliver retreaded tires and refurbished rims back. Reuse is at the core of our business.

Close customer relations

Our business is built on long-standing relationships and a deep understanding of our customers’ needs. We recurringly track tire performance and know when a tire needs service. Our sales reps and truck drivers visit customers regularly, and our service stations are trusted hubs in their local communities.

Striving to service wherever, whenever

Wherever our customers need us, we strive to be there. Our service network spans major transport routes, while our mobile units deliver 24/7 emergency support and on-site service—smooth, simple, and reliable.

Manufacturer independent

We’re not tied to any specific tire brand — it means our business is all about service and taking good care of customers. We offer a wide selection of brands and solutions, always tailored to what our customers actually need.

01
Complete offering
We serve customers on their terms—the way they prefer. Whether it’s advanced fleet solutions for large vehicle operations, on-site at the customer, convenient service at local service stations, or direct delivery for self-managed tire changes, we’ve got it. And we make it easy to get used tires picked up and retreaded. We help customers throughout the tire life cycle.
02
Improving mileage, while reducing environmental impact
We extend tires’ useful life through ongoing maintenance at local service stations, retread worn-out tires at our retreading sites and refurbish rims. Our inhouse logistics collect worn-out tires & rims to our facilities, and then deliver retreaded tires and refurbished rims back. Reuse is at the core of our business.
03
Close customer relations
Our business is built on long-standing relationships and a deep understanding of our customers’ needs. We recurringly track tire performance and know when a tire needs service. Our sales reps and truck drivers visit customers regularly, and our service stations are trusted hubs in their local communities.
04
Striving to service wherever, whenever
Wherever our customers need us, we strive to be there. Our service network spans major transport routes, while our mobile units deliver 24/7 emergency support and on-site service—smooth, simple, and reliable.
05
Manufacturer independent
We’re not tied to any specific tire brand — it means our business is all about service and taking good care of customers. We offer a wide selection of brands and solutions, always tailored to what our customers actually need.
SUSTAINABILITY

Turning used into useful

We conduct life-time extending tire maintenance, collection of worn-out tires and tire retreading & rim reuse. And all of this we do at scale. Lowering emissions, waste & pollution.
Explore our model
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3x

Number of times a tire can be retreaded
SUSTAINABILITY

Turning used into useful

We conduct life-time extending tire maintenance, collection of worn-out tires and tire retreading & rim reuse. And all of this we do at scale. Lowering emissions, waste & pollution.
Explore our model

63%

Retreaded tires generate 63% less CO2 emissions than new tires
SUSTAINABILITY

Turning used into useful

We conduct life-time extending tire maintenance, collection of worn-out tires and tire retreading & rim reuse. And all of this we do at scale. Lowering emissions, waste & pollution.
Explore our model

70%

Retreaded tires use 70% less resources than new tires