Joining Citira means becoming part of a winning team—and a new leading force in the Northern European tire industry. We’re building a network of like-minded entrepreneurs, all committed to quality service, commercial spirit, and a long-term mindset. We combine the strength and stability of a larger organization with the commercial mindset, knowledge and autonomy local businesses need to thrive.
We believe in shared success.
What you can expect:
- Entrepreneurial spirit 
 We know the value of local leadership and strong customer relations. You built your business your way — we’re here to help it thrive, not change what makes it special
- Less admin, more action
 We support you with finance, HR, and administration — so you can spend less time on paperwork and more time on your people and business
- Shared investments in the future
 As a group, we invest together in areas like digitalization, business development, procurement, and logistics. You benefit from smarter tools, better sourcing, and access larger customers agreements
 
- Support to grow on your terms
 Whether you want to stay involved or gradually step back, we work with you to create a future that feels right—for you, your team, and your customers.
- Long-term mindset
 We’re not driven by quick wins - we build for the long-term. We believe in doing the little extra for customers, taking care of our team members and making responsible choices - just like you do










