Our services help customers increase uptime and mileage, reduce environmental impact and lower cost per kilometer while always meeting safety and compliance standards.
Sustainable Tire Management
We support our customers in making tire management more convenient, cost-efficient and more sustainable
THE CHALLENGE
The tire lifecycle generates significant CO2 emissions and material waste
1.7 bn
Tires are produced annually
202.5 kg
Approximate CO2 emissions generated during production of a new truck tire
1.4 bn
Tires reach the end of their useful life annually
300m
Used car and truck tires are discarded each year in the EU
<13%
Of the discarded tires are reused or recycled
75%
Of ELTs end up in landfills
2–3%
Of all waste materials collected worldwide are ELTs
6 m tons
Of tire wear particles are released globally each year
2000x
More particle pollution comes from tire wear and tear than from modern exhaust systems
Our circular model
Citira provides sustainable tire management through three key pillars, supporting customers across the full tire lifecycle
1
Retain
We provide proactive services in our workshops and on-site, including tire pressure monitoring and wheel alignment.
2
Reuse & Repair
Through repairing tires, retreading truck and bus tires, and refurbishing rims, we keep materials in use longer and reduce the need for new production.
3
Replace Responsibly
When replacement is necessary, we supply new tires from trusted suppliers. For trucks and buses, we prioritize tires with retreading potential to extend their life cycle. End-of-life tires are sent to recycling partners and managed responsibly.